Search Engine Friendly Website Case Study

A Recent Successful Search Engine Friendly Website Case Study

The Client
green-jack1

Green Jack are a Traditional real ale brewing company in Suffolk. The company’s ales have won numerous awards for their range of well know ales such as their Canary Pale Ale, Orangewheat Beer and the winner of best beer in Britain The Ripper.

The Problem

As Green Jack had just moved into a multi-million-pound purpose built brewery they required a new and exciting website to showcase their range of traditional real ales. With large capital investmant being made in the new brewery in Suffolk, the new website was to be a key part of the overall marketing mix as Green Jack launches its bid to become one of largest real ale brewers in the UK. Green Jack also wished to be able to make their own updates and add new pages/news to the website in-house.

Our Soloution

Sharp Darts set about researching and producing a proposal for an exciting, well designed, content managed, search engine friendly website. Extensive keyword research was conducted proir to build in order to agree on targetted keywords and then we set about creating page copy around the highly searched targetted keyterms. Each of the website page content structure was focussed around relevant keywods but the content was also excellent in terms of userbility. All Url’s were seo friendly and also contained the targetted keywords, all meta data was composed individually for each page and we also made good use of seo friendly internal and external linking structures. We finished off by ethically obtaining 10 in-bound links to help build initial trust with the search engines.

Main Elements in successful search engine friendly website design

  • Extensive keyword research proir to build
  • Agree page structure pre build based on keyword research findings
  • Compose keyword targetted individual meta data for each webpage
  • Add keyword phrases to urls
  • Include keywords in header tags
  • Make good use of internal and external link structure
  • Use alt tags
  • Naming Images for seo purposes
  • Highlighting keywords with on-page content
  • Ethically obtained 10 inbound links

The Results

The client was massivly impressed when we presented the finished article. Green Jack now have a website fitting of their status as one of the finest real ale brewing companies in the UK and they can also amend and update their own website via the use of our content managed system, thus saving on costly updates. They have also saved on online marketing costs as a pre-search-engine-optimised website will naturally increase its rankings will a small amount of ongoing seo support.

  • Nearly 90% of pages we wished to be indexed have been.
  • Website already ranks 1st page for a number of targetted keywords
  • Launched on 01/04/2009 – serp results will be shown here soon

Sharp Darts only launched this website on the 1st of April & wish to show future clients how quickly we can get our websites to rank well in the search engines, dampening the stories you will hear from other agencies about it may take 6-12 months to rank well! WATCH THIS SPACE!

See other online marketing discipline case studies below:

Search Engine Optimisation Case Study | Ethical Link Building Case Study | Website Marketing Management Case Study | E-Commerce Website Solution Case Study | Pay Per Click Marketing Management Case Study