Search Engine Optimisation Case Study

Sharp Darts aims for the top, and we always hit our targets. Here’s how:

Admiral Play are the leading Playground Design, Installation & Maintanence Company in the UK.

The client

Admiral Play are the leading playground design, installation and maintenence company in the UK.

The problem

Sharp Darts were initially approached by Admiral Play to prepare a pre-launch SEO audit report and then implement the suggestions made to the website before it went live.

Our solution

We began by composing an SEO action plan to maximise targeted organic exposure on the major search engines. We carried out extensive keyword research to find the optimum keywords to base the SEO strategy around. We then completed the on-page optimisation of each web page within the website and then focused on off-page organic ranking factors such as gaining good quality inbound links.

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The results

Admiral Play saw high volumes of organic traffic for the targeted keywords within 2 months of launch. While the ongoing SEO action plan remains in place and is consistently driving traffic to the site, we have combined it with a large budget paid search campaign with the Google Adwords network. Admiral Play are gaining hundreds of visitors each day for highly relevant search terms such as ‘playground design’ & ‘playground equipment’ generating large volumes of sales enquiries.

If you’d like to talk to us about our search engine optimisation services or you have any other website design, web development or online marketing query then please feel free get in touch with our expert team.