Website Marketing Management Case Study

With Sharp Darts Undertaking your website marketing management the results can be dramatic!

The Website

The Random Shop is an online gift shop selling an eclitic range of unique novelty gift ideas for people of all ages.
The Problem
The online gift market is one of the most saturated verticals and so extensive seo or a vast ppc budget would be required to make an impact in the online gift market. The website was only getting 500 visitors a month so there were few sales and little income being generated. Greater visability was required on the major search engines in order to for the range of unique products to reach their target audience.
Our Solution
Sharp Darts embarked on producing a Website Marketing Management document to map out the stratergy to increase the volume and quality of the traffic. This inlcluded a full website audit, seo strategy, ppc strategy, link building strategy and targets of the campaign.
The Results of our Website Marketing Management
Sharp Darts worked month on month to complete the series of tasks and steadily the website rose up the searhc engines for a host of high volume searched and highly targetted search terms. Highlights being the number 3 position held for Christmas Gifts in 2008!