Website Marketing Management Case Study

With Sharp Darts Undertaking your website marketing management the results can be dramatic!

The Website

The Random Shop is one of the UK’s leading online gift shops, selling an eclectic range of unique novelty gift ideas for people of all ages.

The Problem

The online gift market is one of the most saturated verticals online and so extensive seo or a vast ppc budget would be required to make an impact in the online gift market. The website was only getting 500 visitors a month when we we first approached, meaning there were few sales and little income being generated. Greater visibility was required on the major search engines in order to for the range of unique products to reach their target audience.

Our Solution

Sharp Darts embarked on producing a Website Marketing Management document to map out the strategy to increase the volume and quality of the traffic. This included a full website audit, seo strategy, ppc strategy, link building strategy, affiliate marketing strategy and targets of the campaign.

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The Results of our Website Marketing Management

The team at Sharp Darts worked month on month we an agreed ‘retainer’ in order to complete the series of steps in the strategy and steadily the website rose up the search engines for a host of high volume searched and highly targeted search terms. This has made the business 100% profitable and with 30% of sales coming from the affiliate campaign this business is flourishing due to the skill set of Sharp Darts SEO & Online marketing team.

Some of the Keyword Positions achieved due to our Website Marketing Management Services

Funny Gifts – Number 1
Novelty Gifts – Number 3
Funky Gifts – Number 1
Random Gifts – Number 1