Link Building

“The results of the link building campaign are clear. We are number 1 organically for the most relevant and most searched keywords to our business” Jennifer Fuller, Marketing Manager, LoveLowestoft.co.uk

An Effective Link Building Campaign will see your website climb the rankings fast!

Link building or back-link creation is a integral part of an online marketing strategy and is a very important aspect of Search Engine Optimisation. Fundamentally there are two primary reasons to build links to your website; For “Direct Click Through Traffic“, and for the purposes of Search Engine Optimisation (SEO) as the quality and quantity of back links to your website is a major factor in the algorithm used by search engines when positioning your website in the search engine result pages.

The goal of most search engine optimisation campaigns is to build traffic to a website, so the goal of an SEO based effective link building campaign is to achieve higher rankings in the search engine result pages.

The above is very important to keep in mind as there some links can be good for traffic, there are some links that can be good for SEO purposes, and there are some links that will be good for both. Links from indexed and where possible trusted websites/pages that provide both traffic and a rankings boost in the search engines are obviously great, but it is important to realize that just because a link gets good traffic, it does not mean that it is good for SEO. So it is vitally important that the value or “Link Juice” from all links is being maximised for the benefit of search engine optimisation.

Sharp Darts provide effective link building as a stand alone service or part of a full online marketing strategy including when we optimise or launch a new search engine friendly website for our clients.

We will look to initially maximise the benefits from the links already pointing to a website then we will look to create a link building campaign strategy where we will obtain back links from trusted websites, with relevant content and containing keyword rich anchor-text pointing to relevant pages within our client website.

Each month our clients receive a spreadsheet containing information about links obtained, the link location, the page rank, and anchor text used in the back link. This process enables clients to monitor the campaign progress as well as approve of the link quality. A successful link building campaign involves a labour intensive systematic procedure to create back links with relevant keywords in the anchor text which is best suited to an ongoing link building campaign.

Successful Effective Link Building Campaign Process

1. Assess client website for current inbound links and keywords to target
2. Discuss findings, potential benefits and budget with client
3. Decide upon a ‘one off’ link building campaign or ongoing link building programme.
4. Maximise benefits from existing in-bound links & outbound links
5. Obtain keyword rich back links
6. Produce monthly link building report to assess progress.

There are many ways to generate back-links, such as improving website content for increasing organic back links [see the add this button below], releasing optimised online press releases to the major online news networks,  creating link bait, as well as directory listings and approaching webmasters with link requests.

Our professional link building campaigns will generate back links from a number of methods in either a one off intensive link building campaign or as part of the search engine optimisation process of a website.

Contact Sharp Darts About Our Ethical & Effective Link Building Services

If you would like us to contact you to discuss a Link building campaign with the view of us creating a link building campaign proposal for your business please CONTACT US.

Please see our most recent case studies to see a range of successful link building campaigns including successful link building case studies.