Link Building

“The results of the link building campaign are clear. We are number 1 organically for the most relevant and most searched keywords to our business”

Jennifer Fuller, Marketing Manager,

An effective link building campaign will see your website climb the rankings, fast.

Link building, or back-link creation, is a integral part of any online marketing strategy and is a vitally important aspect of search engine optimisation. There are two fundamental reasons to build links to your website: for direct click-through traffic, and for the purposes of search engine optimisation (SEO). The quality and quantity of back links to your website is a major factor in the algorithm used by search engines when positioning your website in the search engine result pages.

The goal of most search engine optimisation campaigns is to drive traffic to a website, and an effective SEO-based effective link building campaign does this by using high quality links to gain higher rankings in the search engine result pages.

The quality of links is key, as while some links can be good for traffic, some are better for SEO purposes, and there are some links that will be good for both. Links from indexed and trusted websites provide both traffic and a rankings boost in the search engines, but it is important to realise that just because a link gets good traffic, it does not mean that it is good for SEO. So it is vitally important that the value or ‘Link Juice’ from all links is being maximised for the benefit of search engine optimisation.

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Sharp Darts provide effective link building as a stand alone service or as part of a full online marketing strategy including optimisation or even a fully redesigned search engine friendly site.

We will look to initially maximise the benefits from the links already pointing to your site, before creating a link building campaign strategy where we will obtain back links from trusted websites, with relevant content containing keyword rich anchor-text pointing to relevant pages within your website.

Each month you will receive a spreadsheet containing information about links obtained, the link location, the page rank, and anchor text used in the back link. This process enables clients to monitor the campaign progress as well as approve the link quality. A successful link building campaign involves a labour intensive systematic procedure to create back links with relevant keywords in the anchor text which is best suited to an ongoing link building campaign.

Sharp Darts’ effective link building campaign process:


  • 1: Assessment of your website for current inbound links and keywords to target.
  • 2: Discuss findings, potential benefits and budget.
  • 3: Decide between a ‘one off’ link building campaign or ongoing link building programme.
  • 4: Maximise benefits from existing in-bound links & outbound links
  • 5: Obtain keyword rich back links
  • 6: Produce monthly link building report to assess progress.


There are many ways to generate back-links, such as improving website content for increasing organic links, releasing optimised online press releases to the major online news networks, creating link bait, as well as directory listings and personally approaching webmasters with link requests.

Our professional link building campaigns will generate back links using a number of methods to create a versatile ongoing marketing strategy.

Contact Sharp Darts about our ethical & effective link building services

If you want to discuss any aspect of ethical link building with our expert team, feel free to get in touch.

Check out our most recent case studies to see some of our range of successful link building campaigns, including successful ethical link building case studies.

Phil Laboon explains the basics of link building as well as unpopular link building strategies to ignore such as getting your site listed in link farms, low quality reciprocal link exchanges, and companies selling links just to increase PR.