“The results of the link building campaign are clear. We are number 1 organically for the most relevant and most searched keywords to our business”
Jennifer Fuller, Marketing Manager, LoveLowestoft.co.uk
An effective link building campaign will see your website climb the rankings, fast.
Link building, or back-link creation, is a integral part of any online marketing strategy and is a vitally important aspect of search engine optimisation. There are two fundamental reasons to build links to your website: for direct click-through traffic, and for the purposes of search engine optimisation (SEO). The quality and quantity of back links to your website is a major factor in the algorithm used by search engines when positioning your website in the search engine result pages.
The goal of most search engine optimisation campaigns is to drive traffic to a website, and an effective SEO-based effective link building campaign does this by using high quality links to gain higher rankings in the search engine result pages.
The quality of links is key, as while some links can be good for traffic, some are better for SEO purposes, and there are some links that will be good for both. Links from indexed and trusted websites provide both traffic and a rankings boost in the search engines, but it is important to realise that just because a link gets good traffic, it does not mean that it is good for SEO. So it is vitally important that the value or ‘Link Juice’ from all links is being maximised for the benefit of search engine optimisation.