Ethical Link Building Services Case Study

A Recent Successful Ethical Link Building Case Study

The Website
love-lowestoft
Love Lowestoft is the tourism information website for the popular seaside holiday town of Lowestoft in Suffolk. With a population of over 60,000 and a tourism industry worth over £10 million a year, there are plenty of opportunites to earn revenue online with the publication of tourism information.

The Problem

The website was simply not performing well enough in the search engines getting enough targetted visitors, even though the site was indeed comprehensive and well presented. There were some seo improvements that could be made but our software and experience tolds us that more quality inbound links were required to see the website rise up the search engine results pages.

Our Solution

Our initial research found that at least 60% of people who wished to gain information on Lowestoft would start with an initial search engine search with the single keyword of “Lowestoft”. If Love Lowestoft wanted to be a leader in the provision of Lowestoft tourist information then the website had to rank within the top 5 for “Lowestoft accross the major search engines.

Sharp Darts firstly completed a link audit to see if we could increase the value of any links already pointing to the website as well as making suggestions in the improvement of the website content to increase the opportunity for natural back link creation [ethical link bait]. We then ethically sourced as many keyword rich anchor text as possible, including external webpages with high Google page rank, such as .gov’s .ac’s & .bbc links.

Elements invloved in this successful Ethical Link Building Campaign

  • Undertaking a website inbound & outbound link audit
  • Maximising benefit from exisitng links
  • Made on-page changes to encourage natural link building
  • Conducted extensive ethical link building request campaign
  • Produced link building reports each month

The Results of Our Ethical Link Building Campaign

When we started work on this ethical link building campaign the Love Lowestoft website was only on page 14 for the keyword, “Lowestoft”. Love Lowestoft now finds itself position 1 in Google for the search term “Lowestoft” 80% of the time and has not been below the top 3 for over 1 year! There benefits of the SEO tweaks & Link Building campaign have produced and number key 1st positions in Google and resulted in a 1200% increase in traffic over 12 months.

Just Some of the Google Search Engine Resuls Positions Currently Held by Love Lowestoft

  • “Lowestoft” | Number 1 in Google | Keyword generates around 3,000 visits each month
  • “Lowestoft Tourist Information” | Number 1 in Google | Keyword generates around 400 visits each month
  • “Lowestoft Things To Do” | Number 1 & 2 in Google | Keyword generates around 750 visits each month
  • “Lowestoft Hotels” | Number 5 in Google [plus directory listing] | Keyword generates 400 visits each month
  • “Seaside Hotels Lowestoft” | Number 1 & 2 in Google | Keyword generates around 250 visits each month
See other online marketing discipline case studies below:

Search Engine Optimisation Case Study | Search Engine Friendly Website Case Study | Website Marketing Management Case Study | E-Commerce Website Solution Case Study | Pay Per Click Marketing Management Case Study