When you need to build your visibility online, Sharp Darts’ ethical link building can make all the difference. Here’s how:
Love Lowestoft is the tourism information website for the popular seaside holiday town of Lowestoft in Suffolk. With a population of over 60,000 and a tourism industry worth over £10 million a year, Lowestoft presents plenty of opportunities to earn revenue online by providing tourism information.
The website was simply not performing well enough in the search engines, or getting enough targeted visitors, even though the site was well designed and packed with useful content. Our analysis showed that there were some SEO improvements that could be made, but our software and experience told us that the best move would be to increase the number of quality inbound links. By promoting the site in this way, we hoped to see the website ascend the search engine results pages.
Our initial research found that at least 60% of people looking for information on Lowestoft would start with a search beginning with the single keyword ‘Lowestoft.’ For Love Lowestoft to be a leader in the competitive Lowestoft tourist information market then the website had to rank within the top 5 for “Lowestoft across the major search engines.