Search Engine Optimisation

Search engine optimisation or SEO is the process of improving the quality or increasing the volume of traffic to a website from search engines via the “natural” or “organic” search engine result pages. The higher you appear in the search results pages the more likely it is that potential customers will visit your website.

As an important part of an online marketing strategy, SEO considers how search engines function and what people are actually searching for by conducting extensive research using keyword search volume measurement tools. Optimising a website primarily involves removing barriers to the web-page indexing abilities of the search engines by editing a websites content and HTML coding to then increase its relevance to specific targeted keywords.

There are many influencing factors Sharp Darts will consider once commissioned to optimise a website for the major search engines such as Google, Yahoo & Bing. Sharp Darts specialist search engine optimizers will firstly assess a clients website with both the latest industry software and years of invaluable experience to create an SEO action plan and ongoing SEO support package to achieve first page search positions and monitor those positions gained and the value of that traffic.

Process of Successful Website Search Engine Optimisation

1. Extensively assess client website for current standings in the major search engines.
2. Discuss findings, Potential traffic and budget with Client
3. Decide upon a ‘one off’ optimisation or an campaign of ongoing optimisation
4. Prepare and sign off website optimisation strategy.
5. Undergo process of website optimisation
6. Receive monthly website traffic reports to assess progress.
7. Continue to optimise new & additional pages

There are many factors involved in the process of the search engine optimisation of a website, however, the most important factors are targeting the correct keywords and phrases, maximising the potential from meta & heading tags,  Link building, fresh copy & resolving any indexing issues.

If you would like us to contact you to discuss search engine optimisation of your website with the view of us creating a search engine optimisation proposal for your business please CONTACT US.

Please see our case studies page to see a range of successful online marketing campaigns including successful search engine optimisation marketing case studies.