Inbound Keyword Link Creating Case Study

Sharp Darts uses innovative techniques to organically grow your brand. Here’s a case study:

The client & are the market leaders in the multi-million pound industries of estate agency software & lettings agency software respectfully.

The problem

The websites were simply not appearing on the first page of organic results for the most desired search terms. The websites were comprehensive and well presented, yet there were a few SEO improvements that needed to be made, however our experience tolds us that more quality keyword rich inbound links were required to see the website rise up the search engine results pages for the desired search terms.

Our solution

We began by completing a link audit to see if we could increase the value of any links already pointing to the website. We then made suggestions on how to improve the website content to increase the opportunity for natural inbound link creation. We then agreed to build 10 inbound links per month for each of the 3 search terms selected for each website & send over a link building report at the end of each month. We ethically sourced as many keyword rich anchor text as possible, including external webpages with high Google page rank, such as .gov’s .ac’s & .bbc links.

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Elements involved in this successful ethical link building campaign

  • Undertaking a website inbound & outbound link audit
  • Maximising benefit from existng links
  • Made on-page changes to encourage natural link building
  • Conducted extensive ethical link building request campaign
  • Produced link building reports each month

The results

When we started work on this ethical link building campaign, the and CFP-Software websites weren’t on the first page for their top three desired search terms. Both websites now have page 1 exposure for all targeted search terms, with most terms positioned within the top 5. This has lead to an massive increase in relevant traffic and an increase in organic conversions, which has in-turn reduced the amount of spend that is required via Google Adwords.

Some of the Google search rankings currently held by Love Lowestoft and pointing to Vebra and CFP:

  • ‘Estate Agency Software’ | Number 2 in Google | Keyword generates around 2,000 visits each month
  • ‘Software Estate Agents’ | Number 1 in Google | Keyword generates around 1,000 visits each month
  • ‘Lettings Software’ | Number 1 in Google | Keyword generates around 3,000 visits each month

If you’d like to talk to us about our inbound link building services or you have any other website design, web development or online marketing query then please feel free get in touch with our expert team.

See other online marketing discipline case studies below:

Search Engine Optimisation Case Study | E-Commerce Website Solution Case Study | Pay Per Click Marketing Management Case Study