“When you are spending 50k+ a year with Google Adwords you need a paid search agency you can trust. Sharp Darts have consistently produced the results & ensure that we see a very positive return on this form of marketing investment” – Simon Cashmore – Managing Director of TCL Group
Paid Search or Paid Search Marketing is a highly effective online advertising model used on Search engines, such as; Google. This online advertising discipline is extremely effective as ads are only shown when a user searches for keywords relevant to the advertisers business. Advertisers then only pay a fee if their advert is clicked. Clients simply need to agree a daily spending budget that will never be exceeded so you will never outlay more than had been planned for.
In paid search marketing advertisers select and bid on keyword phrases relevant to their target market in order to reach goals such as sales, sign-ups or enquiry’s. When a keyword search query matches a word or phrase in the advertiser’s keyword list, or when a content website displays relevant content to the advertiser’s keyword list adverts will display an advertisement space. These advertisements are known as sponsored listings or sponsored ads, and will appear adjacent or above the organic results on search engine results pages.
Sharp Darts dedicated paid search team are always able to advise on new innovations and opportunities to increase business.
