Email Marketing

With Targeted Email Marketing Campaigns You Can Retain & Gain Business.

E-mail marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense each e-mail sent to a potential or current customer could be considered e-mail marketing.

However, the term is usually used to refer to broadcasting emails with the purpose of:

  • Enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business
  • Acquiring new customers or convincing current customers to purchase something instantly

Sharp Darts will help to create a targeted email marketing campaigns. We will consult, design, create, broadcast, track and report on e-shots.

This enable’s us and our clients to understand their customer base and help to generate regular business from email marketing.

Perhaps you wish to send weekly promotional email or monthly newsletters?

Sharp Darts experienced email marketing professionals will advise and implement a tailored targeted email marketing campaign strategy that engages with customers whilst also provides a positive return on investment.

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Advantages of Targeted Email Marketing Campaigns.

 

  • A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
  • Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
  • An exact ROI can be tracked (“tracked to basket”) and has proven to be high when done properly
  • E-mail marketing is often reported as second only to organic search marketing as the most effective online marketing tactic.
  • The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days)
  • An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
  • E-mail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative returns.
  • Advertisers can generate repeat business affordably and automatically.
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
  • E-mail marketing is paper-free (i.e., “green”).
  • Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.

 

E-mail is very popular with digital marketers, rising an estimated 15% in 2009 to £292m spent on email marketing in the UK

New to email marketing? Want to talk more effectively to your customers? We provide cost effective targeted email marketing campaign solutions that can help you deliver a targeted communications campaign that is measurable and provides real ROI. Contact Us Today.