Norfolk Cleaning Ltd, Norfolks largest domestic cleaning company have seen business boosted since Sharp Darts designed a their new search engine friendly website and undertaken ongoing SEO and paid search marketing services. The main targeted search term was Norfolk Cleaning Company where they sit proudly at number 1 in google.

Peter Murther, MD of Norfolk Cleaning Ltd said “We are really pleased with the services provided by Sharp Darts. We were really pleased with the new website. We were very tight with our budget, but Sharp Darts managed to produce an effective website, which we can update ourselves.” He went on to say “The SEO has been really pleasing with lots of highly targeted visitors coming to the website each month, producing lots of business. Likewise with the Paid search, we are appearing for terms we were not targeting with the SEO and this has again meant that we have excellent levels of exposure on the search engines”

The first and most important factor of website design is to get your content indexed and listed in the major search engines. No listings means no free traffic! You can still buy the traffic, but at what cost? Better to use search engine optimised website design. So, how do you do that?

Below are the 10 rules for successful search engine friendly website design.

1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.

2. Use Meta Tags. I know, the keyword meta tag isn’t that important any more. But the Title tag IS! In fact, it’s the most important meta tag and so many websites don’t use it. Search engines use the title tag to see what your page is all about and list it in their result pages.

Also, they use your description tag as added information. It’s a great way to entice searchers to click on your webpage when they find it.

3. Use CSS. With CSS, abreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.

4. Delete all the crap and focus on your content. Flash and (java)scripts are funny, but very often they don’t serve a purpose. Instead, they fill up your visitors’ computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.

5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures don’t. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.

7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.

8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate!

Don’t use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.

9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.

10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. It’s the easiest way for our eyes to read the text. Use dark text on a light background.

Article by well known seo expert Case Stevens.

New Website Design, CMS, Search Engine Optimisation & PPC Marketing Services Provided.

Small & Co, The Multi-million pound turnover Shipping & Engineering firm, who are the main contractors on the globally renowned Trident Energy renewable Wave energy project, have appointed Sharp Darts to handle all online marketing activities.

We were naturally pleased to win such as large client contract especially with some large london based agencies pitching as well. We set our online marketing strategy in motion with the launch of Small & Co’s new search engine friendly website, with content managed system. Since launch, traffic has increased by 950% from the old site’s traffic levels and big contracts have already been won on the back of Small & Co’s exposure acrross the main search egnines.

We have also launched a small, but highly targetted pay per click campaign on the Google & Yahoo networks which has also proved to be a very viable and profitable form of online advertising for small & Co.

Launch Of Red Herring Restaurants New Pre-Optimised Website With Content Management System

Red Herring Restaurant | New Pre-Optimised Website With Content Management System Launched

New Website Design With Content Management System Project Overview

The Red Herring, one of Suffolk’s finest restuarants approached Sharp Darts to undertake the design and search engine marketing of their new website.

The design focussed on setting the same feeling that guests would get when entering the restaurant as they would when visitng the website. Key features were the downloadable menus so guests can view and pre-order from the current seasonal menu and that all content, including menus were able to be changed and updated by the management from within the Content Management System.

The website was fully optimed for search engines prior to launch to ensure that the website stood the best possible chance of being indexed in the search engine results Pages.

Sharp Darts completed the project on-time, within budget and, as always well optimised for targetted organic visability, meaning that this was an excellent marketing investment for another of our clients.

Clients Thoughts…

“We were totally satisfied with the new website design. We have found the content management system is simple to use, yet very robust and the optimisation and ongoing search engine marketing has resulted in the internet being our main marketing resource”

Jeff, Red Herring Restaurant, Suffolk

Web Design & Internet Marketing Services Provided

• Search Engine Friendly Web Design
• Search Engine Optimisation Services
• Pay Per Click Marketing
• Content Management System

Project Cost £500-£1000